So I'm planning to stop by the local auto shop tomorrow morning for an oil change and to price out a replacement headlight. I glanced at the little sticker in the corner of my window, and, as it turns out, tomorrow is the date printed for my next recommended oil change. Trust me, it's rare that I fall within 60 days of those things.
But it got me thinking: what if that little sticker was also a coupon, say, for $5 off an oil change good for that date only? I'd imagine more than a few folks might be more inclined to bring their cars in more regularly, if only for the discount. You get people in the door for the oil change and maybe they need some additional work done. I've got to believe that finding a way to generate more frequent trips to the auto shop would be well worth five dollars off the oil change.
Maybe they could even incent repeat trips -- $3 off coupon the first time. But if I hit that date and redeem my coupon, I get $4 off. Hit that date again -- two in a row -- gets me $5 off the next time. Heck, they could go all the way up to $10 off the oil change if I managed to show up exactly on schedule, every three months for two consecutive years. Some serious repeat business, that would be.
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